Services
Strategic Communications Plans
We develop marketing communications programs that position your firm in the marketplace and make it stand out from the competition. Our programs communicate marketing messages through advertising, sales material, direct mail, corporate literature, and press articles.
Media Programs
Ongoing media campaigns support product marketing and enhance your corporate image. We have contacts at the important industry publications as well as major business magazines and papers and can handle all aspects of news announcements and press relations. Services include counseling executives, contacting media, issuing press releases and placing articles.
Media Training
Understanding how journalists think and operate is key to getting your story across. We teach the unwritten rules of journalism - when something is truly "off-the-record", how to get accurate quotes, etc., and arrange "practice" interviews with journalists. For television opportunities, studio training is arranged. Training programs can also be focused on polishing client presentations.
Writing
We offer complete writing, editing and production of white papers, investment articles and ad copy.
White Papers
Compton's approach to public relations often combines a targeted, pro-active media campaign with a 'thought leadership' program. We believe that clients and prospects value firms that offer insight and education into investment topics and key issues, viewing them as strategic partners. One of our tools for executing a thought leadership program is to draft white papers for our clients that provide detailed insight into a specific area of interest. Not only do white papers demonstrate a firm's expertise to clients, prospects and the press, but they become valuable marketing tools.
Speech Writing
We work closely with executive speakers to clarify messages and draft a text that reflects his or her natural speaking style. A related service is developing articles from the speech text which can be reprinted for mailing to clients.
Advertising
We create ads and negotiate space on behalf of our clients. Working with outside designers, we develop tombstone as well as image advertising that is in full compliance with regulatory agencies.